A major donor thank-you letter is a monumental part of the stewardship process and keeps people connected to your mission. Don’t leave writing a major donor thank-you letter to the last moment. You can prepare ahead of time by drafting a sample document and then customizing it as is necessary.
Your days are full of negotiations, one after another. Some are small, like persuading your kid to eat a little breakfast before school. Some are bigger, like getting your team on board with the idea you want to pitch to your boss. And some are bigger, like buying a house or asking for a promotion. Life is all about negotiation — and negotiation is happening all the time.
Is your charity the nonprofit version of The Titanic? It could be if you don’t have a planned giving program. We all know that finding and maintaining sources of funding is a constant challenge. But too many nonprofits focus their time and energy entirely on annual donations. Their fundraisers dodge crisis after crisis, caught in a never-ending storm of annual appeals that just manage to keep the boat afloat.
When we talk about nonprofit communications, we’re talking about all the different ways to communicate with your donors through the written word: newsletters (both snail mail and e-mail), your website, social media, fundraising letters, e-mail appeals, and everything in between. These types of donor communications are essential to your fundraising program and can be used across all phases of the donor funnel.
With the year-end fundraising season nipping at our heels, keeping these fundraising basics in mind will help nonprofits of all sizes raise the most money possible. Read on.
A simple social media post changed the trajectory of Miami nonprofit Sofia’s Hope forever. This nonprofit, supporting families navigating childhood cancer and investing in research for pediatric cardio-oncology, received an unexpected major gift. Marta Blanco, the founder who built the organization to honor her daughter’s legacy, credits building their social network and staying laser-focused on their cause with this enduring major gift support and the further giving it has inspired. For the last five years, this major gift partnership has blossomed into an enduring philanthropic partnership, opening big doors for this small nonprofit.
The Pediatric Cancer Foundation of the Lehigh Valley hosts thriving special events each year as the major engine of financial support for this small Pennsylvania organization. However with the changes brought by COVID, this nonprofit seeks to diversify its funding and build a major gifts program. Executive Director Michelle Zenie describes her exciting vision for this foundation, including a much-needed capital campaign and plans for board development.
Blended gifts are growing in popularity. Development pros are beginning to understand how a blended gift can fulfill a donor’s aspirational giving, allowing them to make a much larger gift than they had imagined possible. The current economic climate has resulted in more cautious giving. Donors are taking their time making a large outright gift, which is why using blended gifts during a campaign can be a successful strategy.
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