Center for Major Gifts

Strategy, research, and real-world practice.

U.S. Capitol at sunrise with the title “The One Big Beautiful Bill Act (H.R. 1)” — landmark 2025 tax legislation affecting nonprofits, donors, and education policy.

The One Big Beautiful Bill Act (H.R. 1)

This sweeping tax reform reshapes charitable giving starting in 2026. It offers a permanent above-the-line deduction ($1,000/$2,000) for small donors but imposes a 0.5% AGI floor and Pease cap on high-income filers, reducing their tax savings. A new $1,700 K–12 scholarship credit favors gifts to education. Corporate gifts below 1% of income lose deductibility, and elite university endowments face steep new taxes. Nonprofits must now reassess executive pay, gift timing, and appeal strategies to adapt.

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Grand Canyon at sunset — vast scale representing the transformational impact of major gift fundraising

Major Gifts: The Complete Guide to Building, Growing, and Closing Transformational Donor Relationships

Most nonprofits say they want major gifts. What they actually have is a list of donors and a quiet hope. That’s not a strategy. Major gifts are built through a disciplined five-stage pipeline — identification, qualification, cultivation, solicitation, and stewardship. This guide walks through every stage in depth, with real frameworks, hard truths, and no filler. Twenty-five years of major gift fundraising, distilled into one complete resource.

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Nonprofit fundraiser meeting donor with tablet showing data insights and relationship mapping for major and planned giving

Your Donors Have a Story. Your Tools Are Only Giving You a Score.

Most gift officers walk into meetings armed with scores—and leave money on the table. Capacity ratings and wealth estimates don’t reveal why a donor would say yes. Today’s AI-driven research uncovers the story behind the wealth: motivations, relationships, and long-term intent. When you stop relying on scores and start understanding stories, you don’t just ask better—you identify the donors ready for major and planned gifts.

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Hourglass illustrating the risk of bequest revocations when donor relationships are not actively maintained.

Bequest Revocations: Where the Money Goes When Donors Walk Away

Bequest revocations are a metric almost no advancement office tracks. As legacy intentions become easier to generate through low-friction, self-service tools, they also become easier to abandon. Institutions report growth while relationships thin. The numbers remain intact. The donor’s commitment does not.

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GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

You’ll need 88% to pass!
Every planned gift is a major gift. Get educated today.