Give and Take

An image of a woman who has lost her job and is trying to cope with the loss.
Job Loss
Viken Mikaelian

Coping with Job Loss

Coping with a job loss is challenging. It involves dealing with financial concerns, handling emotional impact and actively seeking a new job.

Read More »
Lumpy mail example – sealed padded ticker than usual envelope used in direct mail fundraising to attract donor attention
Marketing
Joe Garecht

How to Use “Lumpy Mail” to Get a New Donor’s Attention

“Lumpy mail” is a clever direct mail fundraising tactic that grabs attention with a three-dimensional object inside the envelope—like a seed packet or mini flashlight. It sparks curiosity, makes your nonprofit memorable, and opens the door for meaningful donor outreach. When paired with a compelling story and timely follow-up, lumpy mail transforms cold prospects into warm leads and can significantly boost your donor acquisition results.

Read More »
Major gift officers and nonprofit leaders networking and building donor relationships at a professional fundraising event
Uncategorized
Joe Garecht

Starting Conversations at Networking Events: Creating an Elevator Pitch That Opens Donors’ Wallets

A sharp elevator pitch can turn a fleeting introduction into a lasting donor relationship. Joe Garecht outlines how to craft and deliver a compelling message using a mission hook, tangible impact, and a soft call-to-action. He also emphasizes adapting your tone, avoiding jargon, and following up promptly—perhaps even with a legacy giving resource like LegacyPlanner™—to keep the conversation alive and open the door to deeper giving.

Read More »
Storytelling connects brand, trust, emotion, content, and marketing to create memorable communication and shareable, creative experiences
Bequest
Claire Meyerhoff

Bequest Storytelling: 8 Powerful Strategies to Boost Your Nonprofit’s Planned Giving Program

Transform your nonprofit’s planned giving program with powerful bequest storytelling – no big budget required. Most organizations lack dedicated resources for legacy gift marketing, but there’s a simple solution: sharing authentic donor stories that showcase real impact. By following these 8 proven strategies for effective bequest marketing, you’ll connect with potential donors, build trust, and secure more charitable bequests to support your mission’s future, all through the power of storytelling.

Read More »

Stay Informed!

Webinars, free downloads, tax law changes, more. Subscribe today. You can unsubscribe at anytime.

Stay informed with timely news. You can unsubscribe at any time.


Please select your interest:
You’ll need 88% to pass!
Every planned gift is a major gift. Get educated today.