Video is now the go-to source of content on the web. A video captures and holds a user’s attention within seconds and is by far the most effective method for explaining planned gifts. In fact, some studies show that video helps increase user understanding of concepts by 94 percent.
This makes video the perfect medium to explain planned gifts. Plus, video content has the highest click-through rate of all digital formats — one of the many reasons we’re featuring more videos than ever on our planned giving websites and landing pages.
Use our versatile, highly engaging video content for:
Start using our video content today to give your planned giving marketing a serious kick in the ROI.
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*With your logo and contact information in the video.