Fundraising Strategy

The major gift proposal is an essential component of successfully securing a major donation. Learn how to craft a thorough proposal and meet your fundraising goals.

Virtual major donor events have proven to be a successful method of engaging prospective donors, and provide low-cost methods of expanding your non-profit’s reach. 

I suggest locking up sharp objects and keeping a bottle of Pepto nearby. This article might upset anyone who thinks fundraising is about cupcakes, gala selfies, and social media applause. If your strategy hinges on hashtags and hope, it’s time for a reality check. Because while your silent auction may generate warm fuzzies, it won’t fund your future. Strategic fundraising isn’t about activity—it’s about results. And spoiler alert: you can’t deposit likes.

How do Americans feel about philanthropy and nonprofits? A new report uncovers surprising insights into public trust, giving habits, and knowledge gaps. While nonprofits are more trusted than businesses or government, skepticism about transparency and accountability persists. Fewer people are giving to charity, yet most Americans remain unaware of this decline. Younger generations and women see philanthropy as more than just money, valuing time, advocacy, and connection. By addressing trust, engagement, and inclusion, nonprofits can bridge the gap and build a stronger, more inclusive future for giving. Dive into the key findings that could shape the sector’s future!

There is a misconception floating around the internet that TikTok is an app for dancing teenagers. While the platform gained popularity with Gen Z quite quickly, like all social media platforms, its user base has evolved. It has rapidly become one of the fastest-growing apps in the world, and it has proven itself to be one of the most powerful marketing tools of our time. 

Groupthink in nonprofit organizations can diminish sound decision-making. Is your organization experiencing groupthink, and what can you do about it?

What are major gifts, anyway? If you are new to fundraising, understanding major gifts is a fundamental part of success.