Give and Take

getting higher responses to newsletters
Fundraising Strategy
Viken Mikaelian

Low Response to Planned Giving Newsletters? Here’s What You’re Doing Wrong  

If you have been in the fundraising industry for a while, you probably remember a time when planned giving newsletters were a surefire way to connect with donors. While the majority of people still prefer direct mail as a form of communication over e-mail, the popularity of planned giving newsletters has dwindled. Planned giving newsletters still produce benefits and are an important tool in hitting donation targets, but they must be sent with a clear strategy and must target the correct people. 

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eBook Cover - 25 Ways to Influence Others

25 Ways to Influence Others

Influencing others is a skill that can be learned and developed into an art form. Here are some easy techniques to help you to develop your influence.