Major Moves

Low Response to Planned Giving Newsletters? Here’s What You’re Doing Wrong

If you have been in the fundraising industry for a while, you remember a time when planned giving newsletters were a surefire way to connect with donors. While the majority of people still prefer direct mail as a form of communication over e-mail, the popularity of planned giving newsletters has dwindled. Planned giving newsletters can still be a useful tool, but they must be sent with a clear strategy.

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Blended Gifts
Blended Gifts
Viken Mikaelian

Blended Gifts in a Capital Campaign—Where Do They Fit In?

Is your nonprofit counting blended gifts toward your capital campaign goal? If it isn’t, you’re likely missing the boat with countless potential donors. Learn why blended gifts are key to crushing your campaign goals during a time of donor uncertainty.

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GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

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