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31 Quality Questions to Ask Planned Giving and Major Gifts donors and Prospects

NEW! 101 Clever Questions that Unlock Planned Gifts (PDF Download)

A Primer for Getting the Most Out of Your Next Donor Interview to Create a Great Donor Story

PRIMER SESSION CLOSED.

Knowing how to ask the right questions is an essential skill — one that can translate to success in all areas of your career and life. Good questions are the key to getting the kind of valuable information you need from a donor interview to write engaging, inspiring stories.

But sometimes, it can be a real struggle to generate a list of high-quality questions. How do you get donors to open up about their lives, their gifts, and their passion for your mission?

What do you ask?
Which questions are relevant?
Which questions are appropriate?
Which questions cross the line?
What do you do if a subject isn’t talkative?

Ask a Quality Question, Get a Quality Answer

Get our latest publication: Clever Questions that Unlock Planned Gifts.

Negotiation and Leadership

Learning how to negotiate (visit our library of negotiation articles) and learning how to become a nonprofit leader will strengthen all the skills you need to conduct a good interview.

Patrick O'Donnell

Patrick is a seasoned writer, editor, author and marketing communications professional with a solid background in journalism. He works with nonprofit organizations to develop SEO-rich articles and content to convert prospects into donors. His specialties include ghostwriting, proofreading, scriptwriting, brevity, naps, and humor.