Major Moves

A sharp elevator pitch can turn a fleeting introduction into a lasting donor relationship. Joe Garecht outlines how to craft and deliver a compelling message using a mission hook, tangible impact, and a soft call-to-action. He also emphasizes adapting your tone, avoiding jargon, and following up promptly—perhaps even with a legacy giving resource like LegacyPlanner™—to keep the conversation alive and open the door to deeper giving.

I suggest locking up sharp objects and keeping a bottle of Pepto nearby. This article might upset anyone who thinks fundraising is about cupcakes, gala selfies, and social media applause. If your strategy hinges on hashtags and hope, it’s time for a reality check. Because while your silent auction may generate warm fuzzies, it won’t fund your future. Strategic fundraising isn’t about activity—it’s about results. And spoiler alert: you can’t deposit likes.

How do Americans feel about philanthropy and nonprofits? A new report uncovers surprising insights into public trust, giving habits, and knowledge gaps. While nonprofits are more trusted than businesses or government, skepticism about transparency and accountability persists. Fewer people are giving to charity, yet most Americans remain unaware of this decline. Younger generations and women see philanthropy as more than just money, valuing time, advocacy, and connection. By addressing trust, engagement, and inclusion, nonprofits can bridge the gap and build a stronger, more inclusive future for giving. Dive into the key findings that could shape the sector’s future!

Properly Thanking Donors Is the Stewardship Key that Unlocks More Gifts Have you thanked a donor today? Thanking your donors early and often is an

Words such as “impact,” “difference,” and “change” are often used to describe a charitable gift. While these words, though seen frequently, are valid, rarely are they fulfilled more meaningfully than through a gift of real estate to the nonprofit you cherish most.