Give and Take

Major gift officers and nonprofit leaders networking and building donor relationships at a professional fundraising event, to illustrate a post about the power of a good elevator pitch.
Uncategorized
Joe Garecht

Starting Conversations at Networking Events: Creating an Elevator Pitch That Opens Donors’ Wallets

A sharp elevator pitch can turn a fleeting introduction into a lasting donor relationship. Joe Garecht outlines how to craft and deliver a compelling message using a mission hook, tangible impact, and a soft call-to-action. He also emphasizes adapting your tone, avoiding jargon, and following up promptly—perhaps even with a legacy giving resource like LegacyPlanner™—to keep the conversation alive and open the door to deeper giving.

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Storytelling connects brand, trust, emotion, content, and marketing to create memorable communication and shareable, creative experiences
Bequest
Claire Meyerhoff

Bequest Storytelling: 8 Powerful Strategies to Boost Your Nonprofit’s Planned Giving Program

Transform your nonprofit’s planned giving program with powerful bequest storytelling – no big budget required. Most organizations lack dedicated resources for legacy gift marketing, but there’s a simple solution: sharing authentic donor stories that showcase real impact. By following these 8 proven strategies for effective bequest marketing, you’ll connect with potential donors, build trust, and secure more charitable bequests to support your mission’s future, all through the power of storytelling.

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Modern red and white apartment building with balconies, landscaped garden, and large Vacancy sign in front
Planned Giving
Viken Mikaelian

Retirement Community? Fill Your Vacancies Faster.

Seniors often delay moving into retirement communities because they’re waiting to sell their home. This puts their future at risk as they age. Our process removes that barrier. We provide immediate cash through a structured sale, allowing them to move in now. The remainder becomes a charitable gift, and there’s no financial risk to your community—funds are secured before move-in. It’s seamless, fast, and ensures your vacancies are filled with motivated, ready-to-move-in residents.

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Nonprofit team hosting a bake sale event—great vibes, minimal revenue. A classic case of activity over strategy
Uncategorized
Viken Mikaelian

Cupcakes Won’t Pay the Bills

I suggest locking up sharp objects and keeping a bottle of Pepto nearby. This article might upset anyone who thinks fundraising is about cupcakes, gala selfies, and social media applause. If your strategy hinges on hashtags and hope, it’s time for a reality check. Because while your silent auction may generate warm fuzzies, it won’t fund your future. Strategic fundraising isn’t about activity—it’s about results. And spoiler alert: you can’t deposit likes.

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Commitement — Small figures holding up a sign of letters spelling it out
Stewardship
Joe Garecht

Turning One-Time Gifts into Multi-Year Commitments: Strategies for Major Donor Fundraising

Multi-year commitments are a game-changer for nonprofits, providing stable, predictable funding that enables long-term growth and impact. Instead of constantly seeking new one-time gifts, organizations can focus on deeper donor relationships and sustained mission success. Identifying ideal prospects, crafting personalized proposals, and structuring flexible pledge agreements are key to securing these commitments. By maintaining engagement through updates, exclusive briefings, and meaningful recognition, nonprofits can ensure donors feel valued and invested. Implementing these strategies transforms fundraising efforts, allowing organizations to plan confidently, expand programs, and build a lasting foundation for continued philanthropic support.

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Water color rendering of young people contemplating financial statements by nonprofits
Uncategorized
Viken Mikaelian

What Americans Think About Philanthropy and Nonprofits

How do Americans feel about philanthropy and nonprofits? A new report uncovers surprising insights into public trust, giving habits, and knowledge gaps. While nonprofits are more trusted than businesses or government, skepticism about transparency and accountability persists. Fewer people are giving to charity, yet most Americans remain unaware of this decline. Younger generations and women see philanthropy as more than just money, valuing time, advocacy, and connection. By addressing trust, engagement, and inclusion, nonprofits can bridge the gap and build a stronger, more inclusive future for giving. Dive into the key findings that could shape the sector’s future!

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Watercolor rendering homes/real estate on river
Uncategorized
Sarah Pinto

Your Open House on Gifts of Real Estate

Words such as “impact,” “difference,” and “change” are often used to describe a charitable gift. While these words, though seen frequently, are valid, rarely are they fulfilled more meaningfully than through a gift of real estate to the nonprofit you cherish most.

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GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

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