Give and Take

Storytelling connects brand, trust, emotion, content, and marketing to create memorable communication and shareable, creative experiences
Bequest
Claire Meyerhoff

Bequest Storytelling: 8 Powerful Strategies to Boost Your Nonprofit’s Planned Giving Program

Transform your nonprofit’s planned giving program with powerful bequest storytelling – no big budget required. Most organizations lack dedicated resources for legacy gift marketing, but there’s a simple solution: sharing authentic donor stories that showcase real impact. By following these 8 proven strategies for effective bequest marketing, you’ll connect with potential donors, build trust, and secure more charitable bequests to support your mission’s future, all through the power of storytelling.

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Woman In Front of PC Writing Her Will
Bequest
Gretel DeRuiter

Q&A with Viken Mikaelian Re Online Will Planner

The number one reason some nonprofits do not want a will maker on their planned giving website is because they know “better.” Fundraisers are deeply rooted in their belief that a donor should use an attorney to draft a will. True. But it’s not our decision.

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GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

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