Give and Take

Shaking hands closing a deal
Major Gifts
Viken Mikaelian

Enter the Advisor  

When a donor is ready to make a planned gift, often their financial advisor enters the picture. Remember, these advisors serve not only your donor

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getting higher responses to newsletters
Fundraising Strategy
Viken Mikaelian

Low Response to Planned Giving Newsletters? Here’s What You’re Doing Wrong  

If you have been in the fundraising industry for a while, you probably remember a time when planned giving newsletters were a surefire way to connect with donors. While the majority of people still prefer direct mail as a form of communication over e-mail, the popularity of planned giving newsletters has dwindled. Planned giving newsletters still produce benefits and are an important tool in hitting donation targets, but they must be sent with a clear strategy and must target the correct people. 

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Low Response to Planned Giving Newsletters? Here’s What You’re Doing Wrong

If you have been in the fundraising industry for a while, you remember a time when planned giving newsletters were a surefire way to connect with donors. While the majority of people still prefer direct mail as a form of communication over e-mail, the popularity of planned giving newsletters has dwindled. Planned giving newsletters can still be a useful tool, but they must be sent with a clear strategy.

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eBook Cover - 25 Ways to Influence Others

25 Ways to Influence Others

Influencing others is a skill that can be learned and developed into an art form. Here are some easy techniques to help you to develop your influence.