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Fundraising Strategy

It’s All About Endowment

Most nonprofits fail to leverage endowments, missing out on long-term financial security. Unlike annual gifts, an endowment generates income forever, funding operations without the constant chase for donations. Yet, many fear that soliciting endowments will cannibalize annual giving—when in reality, it deepens donor engagement and strengthens financial independence. This article debunks myths, highlights the power of named funds, and provides actionable steps to secure lasting gifts. Discover how to transform your nonprofit’s future.

Debra Ashton January 30, 2025 No Comments

Pareto Principle: 80% of results are produced by 20% of effort.

Goal Setting

How to Apply the Pareto Principle at Work and at Home

You can be pretty successful at many things if you identify the most important tasks and avoid wasting your time on anything else. Look for ways to apply the Pareto Principle to your life, and make a big difference!

Viken Mikaelian January 29, 2025 No Comments

Career Change

Major Donor Fundraising Jobs: How to Land a Career in Major Gifts

Major donor fundraising jobs are becoming increasingly popular for a workforce that is looking to make an impact in their career.

Viken Mikaelian January 27, 2025 No Comments

Take your prospects to the next level - Ladder depicting moves management

Fundraising Strategy

Using Moves Management: A Step-by-Step Guide to Cultivating Major Donors

Moves management is a systematic approach to converting casual donors into major contributors by tracking and planning every interaction. The process involves four key stages: identification (prospect research), cultivation (relationship building), solicitation (making the ask), and stewardship (maintaining engagement). Organizations need a robust CRM system to track donor interactions and progress through each stage. Success requires clear revenue targets, team alignment, and regular performance monitoring. When properly implemented, moves management creates sustainable donor relationships and predictable fundraising outcomes.

Joe Garecht January 25, 2025 No Comments

Company News at MajorGifts.com

Joe Garecht Joins MajorGifts.com as Senior Advisor

Joe Garecht has joined the Center for Major Gifts as a Senior Advisor, bringing over 25 years of experience in nonprofit fundraising. Joe specializes in building fundraising systems to help organizations dramatically increase revenue. He will contribute articles, webinars, white papers, and courses, and lead the Major Gifts Boot Camp, complementing the Planned Giving Boot Camp by Jonathan Gudema. This addition enhances the organization’s planned giving services for over 5,000 charities.

Viken Mikaelian January 23, 2025 No Comments

Research group sitting at table reviewing data

Prospecting

How to Identify and Qualify Major Donor Prospects Using Data-Driven Research

Discover how nonprofits can use data analytics to secure major gifts by identifying high-potential donors. This guide explores wealth screening, engagement metrics, and AI tools to gauge donor capacity and affinity effectively. Learn to centralize data, prioritize leads, and develop strategic outreach plans, ensuring efficient use of resources. By combining insights from financial indicators and personal involvement, nonprofits can build robust donor relationships and maximize fundraising success.

Joe Garecht January 22, 2025 No Comments

Time Management

6 Ways to Incorporate Short Breaks into Your Workday (And Why It Matters for Fundraisers)

Concentrating for a long period of time can be taxing both physically as well as emotionally. More often, this results in a tired mind, aching muscles, and a complete lack of energy.

Sarah Pinto January 16, 2025 No Comments