Major Moves

Image Depicting a Tribe
Strategy
Viken Mikaelian

Are we Tribalistic in Nature?

Tribalism is deeply ingrained in human nature, shaping how we form connections, build trust, and make decisions—including charitable giving. Donors align with organizations that reflect their values and sense of belonging, making fundraising a process of fostering relationships rather than simple transactions. Understanding this psychology is crucial for securing major and planned gifts. Learn how to leverage donor tribes effectively through expert insights, including those from Dr. Russell James, and explore professional development opportunities like the Major Gifts Boot Camp.

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Staff Meeting with Boss
Job Promotion
Viken Mikaelian

Beyond “Difficult” Bosses: The Reality Check You Didn’t Know You Needed

Have you ever considered how your boss perceives you? Executives often emphasize qualities like effective communication, task completion, attention to detail, a genuine desire to grow in your role, proactive engagement, and personalized interactions. Reflecting on these areas can significantly impact your career advancement. Additionally, navigating the complexities of different leadership styles is crucial. For instance, former President Jimmy Carter’s leadership was characterized by humility and kindness, which some misconstrued as weakness. In contrast, Donald Trump’s assertive and transactional approach to leadership has been both praised and criticized. Understanding these dynamics can help you adapt and thrive in various professional environments.

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Man holding boilerplate documents
Major Gifts
Joe Garecht

Crafting the Perfect Major Donor Ask: Techniques for Personalizing Your Pitch

In “Crafting the Perfect Major Donor Ask,” Joe Garecht provides essential guidance for nonprofits seeking to enhance their major donor fundraising through personalization. The article emphasizes moving beyond generic solicitations to create meaningful connections, covering crucial aspects like donor research, understanding motivations, customizing pitches, and maintaining relationships. Garecht details how organizations can align their needs with donor passions, balance emotional storytelling with data-driven results, and execute well-timed asks. The piece offers practical strategies for handling objections, following up effectively, and transforming transactional fundraising into lasting partnerships that sustain organizational missions.

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Tree Growing Future Endowment
Fundraising Strategy
Debra Ashton

It’s All About Endowment

Most nonprofits fail to leverage endowments, missing out on long-term financial security. Unlike annual gifts, an endowment generates income forever, funding operations without the constant chase for donations. Yet, many fear that soliciting endowments will cannibalize annual giving—when in reality, it deepens donor engagement and strengthens financial independence. This article debunks myths, highlights the power of named funds, and provides actionable steps to secure lasting gifts. Discover how to transform your nonprofit’s future.

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Take your prospects to the next level - Ladder depicting moves management
Fundraising Strategy
Joe Garecht

Using Moves Management: A Step-by-Step Guide to Cultivating Major Donors

Moves management is a systematic approach to converting casual donors into major contributors by tracking and planning every interaction. The process involves four key stages: identification (prospect research), cultivation (relationship building), solicitation (making the ask), and stewardship (maintaining engagement). Organizations need a robust CRM system to track donor interactions and progress through each stage. Success requires clear revenue targets, team alignment, and regular performance monitoring. When properly implemented, moves management creates sustainable donor relationships and predictable fundraising outcomes.

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