Major Moves

An image of a caterpillar transforming into a butterfly similar to a person transforming in 6 months.
Productivity
Viken Mikaelian

Change Your Life in Just 6 Months

Consistency is essential practice to change life in 6 months. Start by making realistic goals and daily routines to support your objectives.

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Donor reading solicitation letter
Fundraising
Staff Writer

Crafting Fundraising Letters To Increase Donations

Fundraising letters remain powerful in the digital age, cutting through noise to create deep donor connections. A compelling letter combines storytelling, clear structure, and a strong call to action. Use AI-driven donor segmentation for personalization, predictive analytics for smarter targeting, and A/B testing to optimize results. Offer multiple giving options, including major gifts and planned giving. Storyselling, not just storytelling, drives donations. Clarity, specificity, and emotional appeal are key to crafting letters that inspire action and maximize fundraising impact.

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GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

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