If your team isn’t using prospect research to drive gift development, you’re not just missing data—you’re missing direction, efficiency, and high-dollar opportunities. Prospect research helps you target the right donors with the right ask at the right time. Without it, your fundraising strategy is reactive at best—and blind at worst.
Combining major and planned gifts can optimize your fundraising efforts. They are immediate and planned gifts come from donors.
The future of planned giving looks promising. With technology advancements and more personalized approaches, non-profit organizations are poised to harness the potential of planned giving.
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