Major Moves

Tree Growing Future Endowment
Fundraising Strategy
Debra Ashton

It’s All About Endowment

Most nonprofits fail to leverage endowments, missing out on long-term financial security. Unlike annual gifts, an endowment generates income forever, funding operations without the constant chase for donations. Yet, many fear that soliciting endowments will cannibalize annual giving—when in reality, it deepens donor engagement and strengthens financial independence. This article debunks myths, highlights the power of named funds, and provides actionable steps to secure lasting gifts. Discover how to transform your nonprofit’s future.

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