MAJOR MOVES

Planned Giving

Planned giving is not complex—it is simply neglected. And because legacy gifts often emerge from major gift relationships, this topic belongs here. This section addresses the structural, cultural, and psychological barriers that prevent organizations from building legacy programs that last. It emphasizes patience, consistency, and donor intent over dashboards and gimmicks. Written for institutions thinking long-term.

GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

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I Love My Job Sign on Desktop with PC
Planned Giving
Jonathan Gudema

COVID-19 Pandemic Sounds Alarm for Estate Planning Needs

COVID made this business decision a moot point for many employers: it was either work at home or not work at all. Other than the blanket remote work initiative, one of the most highly-affected areas was in the world of estate planning.

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Looking for a Rich Husband?

I’m happily married. And thank God for that—because the dating scene is a jungle, and I was never Tarzan. I’m more of a nerd—always have

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Modern red and white apartment building with balconies, landscaped garden, and large Vacancy sign in front
Planned Giving
Viken Mikaelian

Retirement Community? Fill Your Vacancies Faster.

Seniors often delay moving into retirement communities because they’re waiting to sell their home. This puts their future at risk as they age. Our process removes that barrier. We provide immediate cash through a structured sale, allowing them to move in now. The remainder becomes a charitable gift, and there’s no financial risk to your community—funds are secured before move-in. It’s seamless, fast, and ensures your vacancies are filled with motivated, ready-to-move-in residents.

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Cartoon of a fundraiser standing in front of a blackboard labeled "Charitable Remainder Unitrusts," reassuring two confused alumni with the caption: "Now, now. No reason to be intimidated by planned giving… unless you were hoping to get it in under an hour.
Planned Giving
Viken Mikaelian

Host a Planned Giving Seminar?

Think hosting a planned giving seminar will excite donors? Think again. Most people won’t show up because they see it as a fundraising pitch. But when you frame the conversation around estate planning, attendance skyrockets. People care about protecting their family, ensuring their wishes are honored, and avoiding legal headaches—charitable giving follows naturally. Stop pushing planned giving presentations that fall flat. Engage donors the right way. Host an estate planning session instead.

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Photo of smart woman depicting planning her estate
Planned Giving
Jonathan Gudema

Women’s Comprehensive Guide to Estate Planning

Estate planning is a critical task for everyone, but for women, it comes with unique considerations. Women need a tailored approach that takes into account their longer life expectancy and evolving roles in society. They need to ensure their legacy is managed according to their wishes. This guide will take you through the essentials of estate planning for women, highlighting its importance, timing, and the key elements you need to consider.

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Woman In Front of PC Writing Her Will
Planned Giving
Gretel DeRuiter

Q&A with Viken Mikaelian Re Online Will Planner

The number one reason some nonprofits do not want a will maker on their planned giving website is because they know “better.” Fundraisers are deeply rooted in their belief that a donor should use an attorney to draft a will. True. But it’s not our decision.

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Every planned gift is a major gift. Get educated today.