

A Marriage Between Major and Planned Gifts
Combining major and planned gifts can optimize your fundraising efforts. They are immediate and planned gifts come from donors.
Home » Blog
Combining major and planned gifts can optimize your fundraising efforts. They are immediate and planned gifts come from donors.
A quick, heartfelt thank-you call can do more than express gratitude—it can dramatically boost donor retention and long-term giving. In fact, nonprofits that consistently call donors within 48 hours of a gift often see stronger loyalty, larger future gifts, and deeper emotional connections. This article explores why these five-minute phone chats are so effective, how to make them meaningful (not scripted), and how your organization can turn simple appreciation into a powerful fundraising strategy.
Consistency is essential practice to change life in 6 months. Start by making realistic goals and daily routines to support your objectives.
A vision board is used to achieve goals. It involves collecting words and images that represent your aspirations. It helps to track progress.
Think hosting a planned giving seminar will excite donors? Think again. Most people won’t show up because they see it as a fundraising pitch. But when you frame the conversation around estate planning, attendance skyrockets. People care about protecting their family, ensuring their wishes are honored, and avoiding legal headaches—charitable giving follows naturally. Stop pushing planned giving presentations that fall flat. Engage donors the right way. Host an estate planning session instead.
Being accountable is a proven tool for achieving goals. Regularly review your performance to track your achievements.
Creating one great habit can be simple. Focus on establishing one habit at a time, allowing it to become a consistent part of your life.
Many nonprofits focus on “whale hunting” for major donors while overlooking a powerful long-term strategy—cultivating small-dollar donors into future major givers. A vibrant pipeline of engaged, recurring donors creates a sustainable funding base, and with the right cultivation, some will naturally step up to higher levels of giving. By implementing a structured donor journey, personal outreach, and wealth screening, organizations can transform everyday supporters into major donors who drive lasting impact. The future of philanthropy starts small—but grows big.
Stay informed with timely news. You can unsubscribe at any time.
Success List