A common misunderstanding is that charity begins with the wealthy. In fact, much of the world’s charitable giving originates from grassroots efforts and individual donors—not Bill Gates or Mark Zuckerberg’s foundations.
Everybody makes mistakes. Give yourself a break. And don’t forget to keep your sense of humor. Anyone who is mentally healthy doesn’t expect perfection in themselves or anyone else.
monthly giving program provides nonprofits with predictable revenue, stronger donor retention, and increased matching gift opportunities. By enabling recurring donations via electronic funds transfers (EFTs) or credit cards, organizations secure a steady cash flow while reducing donor attrition. Monthly donors also tend to give more annually and are prime candidates for planned giving due to their high recency, frequency, and monetary (RFM) scores. With 60% of donors preferring online giving and 44% already enrolled in monthly programs, launching one now can enhance fundraising success and long-term sustainability. Start today and watch your nonprofit’s revenue grow!
Making money by selling products isn’t some elusive art or rocket science. It’s accessible to anyone willing to learn and put in the effort — something our education system doesn’t emphasize enough.
A major donor thank-you letter is a monumental part of the stewardship process and keeps people connected to your mission. Don’t leave writing a major donor thank-you letter to the last moment. You can prepare ahead of time by drafting a sample document and then customizing it as is necessary.
Major donor prospect research is a building block of a well-formed fundraising strategy. The goal for nonprofits is to secure major donations, which are the
Here we are, wrapping up yet another year and facing a new one. This is the perfect time to set goals for the year ahead. (Actually, I happen to think anytime is a good time to set goals, but a lot of people seem to be motivated by the new year.)
Choosing a method of marketing communication is a foundational layer of a strong nonprofit marketing strategy. In the past, major gifts officers relied heavily on direct-mail fundraising as a form of communicating with donors.
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