Major Moves

Core values diagram with magnifying glass and conceptual words on blackboard.
Goal Setting
Viken Mikaelian

Do Your Goals Support Who You Are?

If you’re struggling to be as successful as you’d like to be, there’s a great chance that a discrepancy exists between your goals and your values. Success is much easier when your values and your intentions are highly compatible.

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The Complete Guide to Great Major Donor Stewardship 

Truly great donor stewardship is an art and a science. It’s not just being able to connect with your donors on an emotional level; it’s being able to engage them in a way that adds value to their lives and shows them the fruits of their philanthropic efforts. The best organizations have mastered the art of donor stewardship, and they’re using that knowledge to grow their fundraising programs year after year.

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A Little Better Than Perfect  

Everybody makes mistakes. Give yourself a break. And don’t forget to keep your sense of humor.  Anyone who is mentally healthy doesn’t expect perfection in themselves or anyone else.

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Dice Rolling With Predictable 6
Fundraising Strategy
Joe Garecht

How to Launch a Monthly Giving Program for Predictable, Sustainable Nonprofit Revenue

monthly giving program provides nonprofits with predictable revenue, stronger donor retention, and increased matching gift opportunities. By enabling recurring donations via electronic funds transfers (EFTs) or credit cards, organizations secure a steady cash flow while reducing donor attrition. Monthly donors also tend to give more annually and are prime candidates for planned giving due to their high recency, frequency, and monetary (RFM) scores. With 60% of donors preferring online giving and 44% already enrolled in monthly programs, launching one now can enhance fundraising success and long-term sustainability. Start today and watch your nonprofit’s revenue grow!

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A plant growing on a set of stacked coins
Goal Setting
Viken Mikaelian

Me, Money, Nonprofits

Making money by selling products isn’t some elusive art or rocket science. It’s accessible to anyone willing to learn and put in the effort — something our education system doesn’t emphasize enough.

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Signature "thank you" on a note card.
Fundraising Strategy
Viken Mikaelian

4 Qualities of a Strategic Major Donor Thank-You Letter 

A major donor thank-you letter is a monumental part of the stewardship process and keeps people connected to your mission. Don’t leave writing a major donor thank-you letter to the last moment. You can prepare ahead of time by drafting a sample document and then customizing it as is necessary. 

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