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Nonprofit Technology
Joe Garecht

How to Craft Amazing Preview Text to Lift Open Rates on Your Solicitation Emails

When it comes to email fundraising, first impressions matter. While subject lines grab attention, preview text often determines whether donors click “open” or scroll past. This overlooked snippet works as your subject line’s partner—adding urgency, curiosity, or warmth. In this guide, Joe Garecht explains what preview text is, why it’s critical for solicitation emails, and how to craft lines that boost open rates and donor engagement.

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Major gift officers and nonprofit leaders networking and building donor relationships at a professional fundraising event, to illustrate a post about the power of a good elevator pitch.
Uncategorized
Joe Garecht

Starting Conversations at Networking Events: Creating an Elevator Pitch That Opens Donors’ Wallets

A sharp elevator pitch can turn a fleeting introduction into a lasting donor relationship. Joe Garecht outlines how to craft and deliver a compelling message using a mission hook, tangible impact, and a soft call-to-action. He also emphasizes adapting your tone, avoiding jargon, and following up promptly—perhaps even with a legacy giving resource like LegacyPlanner™—to keep the conversation alive and open the door to deeper giving.

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Recruiting Board Members: Who, What, How, When, Why

If you work for a nonprofit organization, you know a strong board is a necessity. Nonprofit board members act as an organization’s fiduciary they can provide governance, review the executive director’s performance, and approve important policy decisions. That’s a lot of responsibility, so it’s important you get the right people for your board.

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CEO Board Room
Certification
Viken Mikaelian

What It Takes to Become the CEO

Are you willing to give up weekends? Aspiring CEO’s are. Are you willing to work 7 days a week and often give up family life? Aspiring CEO’s are. Are you willing to work 16 hours a day and say no to happy hours? Aspiring CEO’s are. Are you willing to sacrifice family, friends, hobbies, and recreations? Aspiring CEO’s are. Are you willing to risk time, energy and your money to succeed? Aspiring CEO’s are.

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