How To Make Successful Fundraising Asks

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Not All Asks Are Created Equal

When creating an ask strategy for your nonprofit, it is important to remember this basic fact: not all asks are created equal.


One of the hallmarks of being a great fundraiser is being able to ask donors for money successfully.

People won’t give to your nonprofit unless you ask them to. Yet so many fundraisers find it stressful to make asks — particularly in person or over the phone. This guide will teach you everything you need to know to make successful fundraising asks for your organization.