Description
It’s easy to wait until it’s too late—but smart fundraisers plan ahead.
With Make-A-Will Month (MAWM) coming this August, now is your chance to lay the groundwork for a high-impact legacy campaign. Most nonprofits wait until the last minute. You won’t.
Turn August into a Planned Giving Powerhouse by leveraging the seven critical weeks between this webinar and MAWM. You’ll gain the tools, messaging, and momentum to activate donors before campaign season peaks—and while many nonprofits are still scrambling to finalize budgets by July 1.
Here’s What You’ll Walk Away With:
- Make-A-Will Month Marketing Playbook
A plug-and-play calendar, email templates, social posts, and outreach strategy to drive immediate action. - 101 Clever Questions that Unlock Planned Gifts
If you struggle to get the conversation started, generate exceptional questions for donor interviews, or even “make the ask,” this booklet is for you. - Clear Next Steps
You’ll leave with a practical checklist, not a to-do list. Actionable guidance you can implement the same day.
Featured Speakers:
- Jordan Cassidy
Co-founder, LifeLegacy
VP, PlannedGiving.com
Leaders in digital estate planning and donor-centric legacy strategies. - Michael Bittel
VP of Success, LifeLegacy
Former Senior Fundraising Executive, TechBridge—brings decades of experience in driving major and planned gifts.