
A Will Planner Is Not a Planned Giving Program: 10 Questions CEOs Should Answer
Most nonprofits believe they have a planned giving program. They have a will planner. They have a planned giving calculator. Perhaps a bequests page. That is not a program — that is activity. A structured planned giving program is something different entirely: built on ownership, relationships, and disciplined execution that continues regardless of staff turnover or passing trends. It compounds over time. It does not restart every 18 months. Here is what a real program actually looks like — and why most nonprofits don’t have one.










