Major Moves

Strategy, donor psychology, leadership, and the uncomfortable truths behind the largest gifts in philanthropy.
GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

preview message icon in subject line of email

How to Craft Amazing Preview Text to Lift Open Rates on Your Solicitation Emails

When it comes to email fundraising, first impressions matter. While subject lines grab attention, preview text often determines whether donors click “open” or scroll past. This overlooked snippet works as your subject line’s partner—adding urgency, curiosity, or warmth. In this guide, Joe Garecht explains what preview text is, why it’s critical for solicitation emails, and how to craft lines that boost open rates and donor engagement.

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U.S. Capitol at sunrise with the title “The One Big Beautiful Bill Act (H.R. 1)” — landmark 2025 tax legislation affecting nonprofits, donors, and education policy.

The One Big Beautiful Bill Act (H.R. 1)

This sweeping tax reform reshapes charitable giving starting in 2026. It offers a permanent above-the-line deduction ($1,000/$2,000) for small donors but imposes a 0.5% AGI floor and Pease cap on high-income filers, reducing their tax savings. A new $1,700 K–12 scholarship credit favors gifts to education. Corporate gifts below 1% of income lose deductibility, and elite university endowments face steep new taxes. Nonprofits must now reassess executive pay, gift timing, and appeal strategies to adapt.

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An image of a woman dealing with Career Issues.

Career Issues

Career issues are the challenges you will face during professional journey. These can range from job dissatisfaction to career transitions.

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