Every major gifts campaign begins with a question: how many donors do we actually need, and at what levels?
Most fundraisers guess. The ones who don’t use a gift range chart.
A gift range chart — sometimes called a donor pyramid or gift table — shows you exactly how many gifts you need at each level to hit your campaign goal. It is the single most important planning document for any capital campaign, endowment drive, or major gifts push. Without one, you are hoping. With one, you have a roadmap.
Joe Garecht built GiftMap to solve the problem of building one from scratch.
GiftMap is a free iPhone app that generates a professional gift range chart in about 30 seconds. Enter your campaign goal — anywhere from $10,000 to $100,000,000 — and GiftMap instantly builds a complete chart with the right gift levels and donor counts at each tier, based on 25 years of hands-on fundraising experience across hundreds of campaigns.
No spreadsheet. No formulas. No guesswork.
The gift levels and ratios are not random. They reflect how successful campaigns actually get funded — a lead gift at the top, a pyramid structure that broadens at each level, and a realistic distribution of gifts your board and development committee can actually work with.
You can customize every level, turn on auto-rebalancing to keep your total on target, and share the chart directly with your team by email, text, or any app on your phone.
It is completely free. No subscription. No in-app purchases. No data collection.
GiftMap is built for anyone doing serious campaign planning:
Download GiftMap free on the Apple App Store and have your gift range chart built before your next meeting.
For those who drive change — not watch it. Join the top 1%.
Making Estate Planning Accessible, Simple, Personal, Secure and FREE!
Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.
joe@garecht.com
(215) 839-9085
Resources
For professional Gift Planners
3 days in the trenches: It’s intense, it’s effective. We’ve been perfecting it for 20 years.
Success List
