MAJOR MOVES

Leadership & Professional Development

Careers in advancement stall for predictable reasons: avoidance, lack of clarity, and institutional complacency. This section focuses on leadership judgment, professional growth, and the skills that separate effective fundraisers from busy ones. Less about motivation, more about responsibility. Written for professionals who take their role seriously.

GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

Strategy - Hands pointing to gears that work together
Leadership & Professional Development
Joe Garecht

How To Develop a Major Donor Fundraising Strategy

Securing major donors requires a deliberate, multi-step strategy — not luck. Start by setting clear fundraising goals aligned with your nonprofit’s mission and future plans. Then focus on long-term retention, not just acquisition. Cultivate relationships through consistent stewardship, showing donors the impact of their gifts. A strong major donor fundraising strategy is the difference between barely scraping by and planning confidently for the future.

Read More »
Chalkboard with the phrase 'Avoid Clichés' written in white chalk, with a stopwatch replacing the letter 'O' in the word 'Avoid'
Leadership & Professional Development
Claire Meyerhoff

Clinging to Cliches?

Most nonprofit writing sounds the same—and that’s the problem. Relying on tired clichés like “making a difference” or “spearheading a campaign” turns your important message into background noise. This article, inspired by a professor who literally flunked students for using clichés, shows how to refresh your copy with real stories, plain language, and emotional clarity. Includes before-and-after examples, editing tips, and a checklist to make your writing more powerful, persuasive, and unforgettable. Stop blending in—start standing out.

Read More »
Career Change
Leadership & Professional Development
Gretel DeRuiter

How to Make a Career Change at 30

Are you done with your current job? Perhaps feeling undervalued or overworked? If that sounds like you, perhaps you need a career change.

Read More »
You’ll need 88% to pass!
Every planned gift is a major gift. Get educated today.