
Clinging to Cliches?
Most nonprofit writing sounds the same—and that’s the problem. Relying on tired clichés like “making a difference” or “spearheading a campaign” turns your important message into background noise. This article, inspired by a professor who literally flunked students for using clichés, shows how to refresh your copy with real stories, plain language, and emotional clarity. Includes before-and-after examples, editing tips, and a checklist to make your writing more powerful, persuasive, and unforgettable. Stop blending in—start standing out.





