Donor Relationships

One of your most important roles as a non-profit fundraiser is to steward your current donors so that they keep giving year after year.  The starting point for this process is your donor thank you letter.

Here’s a list of 31 sample questions you can adapt to your own interviews with donors. Remember, you need to ask a quality question to get a quality answer.

Board endorsement letters are meant to be a third-party endorsement that a staff member and even the President of the organization cannot make. These letters are an unreserved third-person statement of the quality and integrity of the nonprofit. Highly successful fundraisers engage their generous board members to “endorse” their nonprofit to other major gifts (and planned gifts) donors and prospects.

Are you a “hopeful” marketer? The kind of person whose entire marketing strategy consists of crossing your fingers, sending out an occasional mailer and hoping you get a few responses? Well, I hope this post shows you the error of your ways.

What’s your donor’s why?  No, seriously. What is it?   If you can’t answer that one question, you’re already fighting an uphill battle.   I see it