Major Moves

Strategy, donor psychology, leadership, and the uncomfortable truths behind the largest gifts in philanthropy.
GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

Female Fundraiser With Donor Discussing Stock Investments

Kitchen Drawer Philanthropists

I visited Frank many times while I worked for the Children’s’ Museum. Each time I saw him, we sat in the kitchen, talked about the museum. Then, he would reach over and open that kitchen drawer and pull out a beautifully engraved stock certificate. I would carefully carry this gift back to the museum and turn it into a charitable gift annuity.

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Negotiating with a peer worker

Negotiate Like a PRO …And Get What You Want More Often

As fundraisers, we all negotiate regularly with staff, our boss, and even donors and prospects. Did you know that the fundamental rules of every negotiation are the same? These interactions are all about finding a compromise among parties with different interests and objectives. Here are seven questions to ask yourself to improve your negotiation skills.

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quality question answer magnifying glass with lightbulb

Ask a Quality Question, Get a Quality Answer

Do you struggle to generate exceptional questions for donor interviews? Then struggle no more: This post will show you a guaranteed way to generate thought-provoking interview questions that generate comprehensive, high-quality answers. And the best part is, whether it’s an interview for a donor story, annual report, board report, newsletter story — even a job or candidate interview — all of these skills will translate. Plus, we’ve included 31 sample questions that you can adapt for your next donor interview.

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Hands Reaching Out

How to Build a Culture of Philanthropy at Your Non-Profit

There are some non-profits where fundraising seems like a constant drag… These non-profits don’t have a strong culture of philanthropy. At other non-profits, fundraising is a source of pride and excitement, where new donations are celebrated, people are happy to lend a helping hand to the development office, and where fundraising programs seem to hum along.  These non-profits have a strong culture of philanthropy.

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Win-Win Presentation

Minor Steps, Major Wins: Securing Major Gifts through Planned Giving

It may be clear that planned giving is worth the time and investment. But how does one begin to develop a planned giving program that will lead to major gifts down the line? Can receiving planned gifts and eventually, major gifts, actually be that straightforward? Here are some simple steps for building a planned giving program that will allow your nonprofit to win big in the future.

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Selfie photograph of employees working at a nonprofit

Why Work for a Nonprofit?

When you’ve been working in the philanthropy field as long as I have, you hear some of the same questions over and over. One of them is, “why work for a nonprofit?” It’s a good question. Working for a nonprofit isn’t everyone’s cup of tea. There’s a lot of turnover. There’s a misleading impression that it’s low-paying work. And it can mean long hours.

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Thank You Letter

How to Write a Great Donor Thank You Letter

One of your most important roles as a non-profit fundraiser is to steward your current donors so that they keep giving year after year.  The starting point for this process is your donor thank you letter.

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Fundraising Consultant Pointing to Monitor Surrounded by a Group of Fundraisers

How to Get Started as a Fundraising Consultant

Becoming a fundraising consultant requires more than fundraising expertise. This guide outlines the strategic foundations for launching a successful consulting practice, including pre-launch networking, value-based pricing, diversified income streams, and disciplined marketing. Designed for experienced development professionals, this article reframes consulting as a business model—not just a career shift.

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Every planned gift is a major gift. Get educated today.