Major Moves

Strategy, donor psychology, leadership, and the uncomfortable truths behind the largest gifts in philanthropy.
GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

Female fundraiser interviewing older donor couple

Sample Questions to Ask Donors

Here’s a list of 31 sample questions you can adapt to your own interviews with donors. Remember, you need to ask a quality question to get a quality answer.

Read More »
Empty shoes depicting missing deadbeat donor

Dealing With the Donor Who does Not Show Up

Congratulations! You secured the biggest donation of your career! Your passionate presentation aligned perfectly with the donor’s desire to do some good. But a month later, your cheesy grin has melted. Deidre hasn’t paid up.

Read More »
Nostalgia Marketing Old TV and Microphone

Nostalgia Marketing

Nostalgia marketing is effective, hot, and here to stay. Learn how non-profits can use this type of marketing to promote their giving programs.

Read More »
Missing Spouse

The Case of the Missing Spouse

Married couples – and attached people in general – make giving decisions together. A recent survey finds that giving “together” is a shared activity many couples enjoy. So why would a fundraiser forget to include the spouse in a gift request?

Read More »
Female Fundraiser With Donor Discussing Stock Investments

Kitchen Drawer Philanthropists

I visited Frank many times while I worked for the Children’s’ Museum. Each time I saw him, we sat in the kitchen, talked about the museum. Then, he would reach over and open that kitchen drawer and pull out a beautifully engraved stock certificate. I would carefully carry this gift back to the museum and turn it into a charitable gift annuity.

Read More »
Negotiating with a peer worker

Negotiate Like a PRO …And Get What You Want More Often

As fundraisers, we all negotiate regularly with staff, our boss, and even donors and prospects. Did you know that the fundamental rules of every negotiation are the same? These interactions are all about finding a compromise among parties with different interests and objectives. Here are seven questions to ask yourself to improve your negotiation skills.

Read More »
quality question answer magnifying glass with lightbulb

Ask a Quality Question, Get a Quality Answer

Do you struggle to generate exceptional questions for donor interviews? Then struggle no more: This post will show you a guaranteed way to generate thought-provoking interview questions that generate comprehensive, high-quality answers. And the best part is, whether it’s an interview for a donor story, annual report, board report, newsletter story — even a job or candidate interview — all of these skills will translate. Plus, we’ve included 31 sample questions that you can adapt for your next donor interview.

Read More »
Hands Reaching Out

How to Build a Culture of Philanthropy at Your Non-Profit

There are some non-profits where fundraising seems like a constant drag… These non-profits don’t have a strong culture of philanthropy. At other non-profits, fundraising is a source of pride and excitement, where new donations are celebrated, people are happy to lend a helping hand to the development office, and where fundraising programs seem to hum along.  These non-profits have a strong culture of philanthropy.

Read More »
You’ll need 88% to pass!
Every planned gift is a major gift. Get educated today.