Major Moves

Strategy, donor psychology, leadership, and the uncomfortable truths behind the largest gifts in philanthropy.
GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

TikTok And Social Media

Viral Non-Profits: TikTok Fundraising Strategy

There is a misconception floating around the internet that TikTok is an app for dancing teenagers. While the platform gained popularity with Gen Z quite quickly, like all social media platforms, its user base has evolved. It has rapidly become one of the fastest-growing apps in the world, and it has proven itself to be one of the most powerful marketing tools of our time. 

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Eagle Flying Depicting Major Gifts

How To Excel in Major Gifts

Major Gifts Officer (MGO) careers are a hot pick for anyone looking to actively work with non-profits. This role allows you to make an impact, connect with people, and aid in the financial longevity of a cause that you believe in. This is an exceptionally hands-on, people-facing career that can be both rewarding and challenging at the same time. And yes, most jobs pay well, too.

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Are You a “Fingers Crossed” Marketer?

Are you a “hopeful” marketer? The kind of person whose entire marketing strategy consists of crossing your fingers, sending out an occasional mailer and hoping you get a few responses? Well, I hope this post shows you the error of your ways.

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