Major Moves

Strategy, donor psychology, leadership, and the uncomfortable truths behind the largest gifts in philanthropy.
GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

Chalkboard with the phrase 'Avoid Clichés' written in white chalk, with a stopwatch replacing the letter 'O' in the word 'Avoid'

Clinging to Cliches?

Most nonprofit writing sounds the same—and that’s the problem. Relying on tired clichés like “making a difference” or “spearheading a campaign” turns your important message into background noise. This article, inspired by a professor who literally flunked students for using clichés, shows how to refresh your copy with real stories, plain language, and emotional clarity. Includes before-and-after examples, editing tips, and a checklist to make your writing more powerful, persuasive, and unforgettable. Stop blending in—start standing out.

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Storytelling connects brand, trust, emotion, content, and marketing to create memorable communication and shareable, creative experiences

Bequest Storytelling: 8 Powerful Strategies to Boost Your Nonprofit’s Planned Giving Program

Transform your nonprofit’s planned giving program with powerful bequest storytelling – no big budget required. Most organizations lack dedicated resources for legacy gift marketing, but there’s a simple solution: sharing authentic donor stories that showcase real impact. By following these 8 proven strategies for effective bequest marketing, you’ll connect with potential donors, build trust, and secure more charitable bequests to support your mission’s future, all through the power of storytelling.

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Modern red and white apartment building with balconies, landscaped garden, and large Vacancy sign in front

Retirement Community? Fill Your Vacancies Faster.

Seniors often delay moving into retirement communities because they’re waiting to sell their home. This puts their future at risk as they age. Our process removes that barrier. We provide immediate cash through a structured sale, allowing them to move in now. The remainder becomes a charitable gift, and there’s no financial risk to your community—funds are secured before move-in. It’s seamless, fast, and ensures your vacancies are filled with motivated, ready-to-move-in residents.

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Yellow speech bubbles representing groupthink or isolation in the fundraising world.

The Fundraiser’s Bubble

“You can’t ask a donor for a major gift if you don’t even speak their language.” Most fundraisers live in a nonprofit echo chamber—talking to each other, quoting the same case studies, even watching the same TV stations and staying in the same cultural environment. But your donors don’t live there. Step outside the bubble. Learn their world—or lose their trust. This is for the 5% who will.

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An image of a man quitting his job with grace and respect.

Leaving a Job Gracefully

Leaving a job gracefully involves giving ample notice, express gratitude to colleagues, and complete assigned projects diligently. Maintain a positive attitude for leaving doors open for future opportunities.

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Nonprofit team hosting a bake sale event—great vibes, minimal revenue. A classic case of activity over strategy

Cupcakes Won’t Pay the Bills

I suggest locking up sharp objects and keeping a bottle of Pepto nearby. This article might upset anyone who thinks fundraising is about cupcakes, gala selfies, and social media applause. If your strategy hinges on hashtags and hope, it’s time for a reality check. Because while your silent auction may generate warm fuzzies, it won’t fund your future. Strategic fundraising isn’t about activity—it’s about results. And spoiler alert: you can’t deposit likes.

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You’ll need 88% to pass!
Every planned gift is a major gift. Get educated today.