Major Moves

Strategy, donor psychology, leadership, and the uncomfortable truths behind the largest gifts in philanthropy.
GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

Woman In Front of PC Writing Her Will

Q&A with Viken Mikaelian Re Online Will Planner

The number one reason some nonprofits do not want a will maker on their planned giving website is because they know “better.” Fundraisers are deeply rooted in their belief that a donor should use an attorney to draft a will. True. But it’s not our decision.

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I Love My Job Sign on Desktop with PC

Nonprofit Job Training Programs

Employees state that access to nonprofit job training programs is a top priority. Is your organization providing enough opportunity for professional development?

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TikTok And Social Media

Viral Non-Profits: TikTok Fundraising Strategy

There is a misconception floating around the internet that TikTok is an app for dancing teenagers. While the platform gained popularity with Gen Z quite quickly, like all social media platforms, its user base has evolved. It has rapidly become one of the fastest-growing apps in the world, and it has proven itself to be one of the most powerful marketing tools of our time. 

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