Major Moves

Strategy, donor psychology, leadership, and the uncomfortable truths behind the largest gifts in philanthropy.
GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

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Major Gifts vs Annual Gifts

Major Gifts vs Annual Gifts

If you are involved in the nonprofit world, you have probably heard a lot of the unique terminology that comes with the industry. While veteran executive directors and fundraisers are used to hearing the word “major gifts,” many people are confused when first introduced to the concept. And there’s even more to complicate the matter …

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Every planned gift is a major gift. Get educated today.