Major Moves

Strategy, donor psychology, leadership, and the uncomfortable truths behind the largest gifts in philanthropy.
GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

Interruptions Tweets Social Media

Workus Interruptus

Endless texts, tweets, emails, calls, chats, IMs, Facebook updates… A barely digested cacophony of overwhelmingly irrelevant mind-trash, all uncontrolled by you, all buzzing and vibrating and robbing you of the attention you need to get your work done.

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How to Use Your Nonprofit Communications to Build a Better Donor Funnel

When we talk about nonprofit communications, we’re talking about all the different ways to communicate with your donors through the written word: newsletters (both snail mail and e-mail), your website, social media, fundraising letters, e-mail appeals, and everything in between. These types of donor communications are essential to your fundraising program and can be used across all phases of the donor funnel.

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Childhood Cancer Awareness

Sofia’s Hope Knows the Power of Volunteers

A simple social media post changed the trajectory of Miami nonprofit Sofia’s Hope forever. This nonprofit, supporting families navigating childhood cancer and investing in research for pediatric cardio-oncology, received an unexpected major gift. Marta Blanco, the founder who built the organization to honor her daughter’s legacy, credits building their social network and staying laser-focused on their cause with this enduring major gift support and the further giving it has inspired. For the last five years, this major gift partnership has blossomed into an enduring philanthropic partnership, opening big doors for this small nonprofit.

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Silhouette Children Cancer Center

Pediatric Cancer Foundation of the Lehigh Valley

The Pediatric Cancer Foundation of the Lehigh Valley hosts thriving special events each year as the major engine of financial support for this small Pennsylvania organization. However with the changes brought by COVID, this nonprofit seeks to diversify its funding and build a major gifts program. Executive Director Michelle Zenie describes her exciting vision for this foundation, including a much-needed capital campaign and plans for board development.

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