Major Moves

Strategy, donor psychology, leadership, and the uncomfortable truths behind the largest gifts in philanthropy.
GIVING magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

Donor reading solicitation letter

Crafting Fundraising Letters To Increase Donations

Fundraising letters remain powerful in the digital age, cutting through noise to create deep donor connections. A compelling letter combines storytelling, clear structure, and a strong call to action. Use AI-driven donor segmentation for personalization, predictive analytics for smarter targeting, and A/B testing to optimize results. Offer multiple giving options, including major gifts and planned giving. Storyselling, not just storytelling, drives donations. Clarity, specificity, and emotional appeal are key to crafting letters that inspire action and maximize fundraising impact.

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The Future of Planned Giving

The future of planned giving looks promising. With technology advancements and more personalized approaches, non-profit organizations are poised to harness the potential of planned giving.

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Shaking hands in elevator

Your Elevator Pitch

An elevator pitch is a concise introduction that can be delivered in the time. Crafting an elevator pitch involves compelling narrative.

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Busy life: photo depicting man into directions towards home, health, work, etc.

Why Being Busy Can Be Unproductive

Being busy doesn’t always mean being productive. Many people fill their days with tasks but fail to prioritize what truly matters. Common signs of unproductive busyness include feeling overwhelmed, struggling to focus, and wasting time on low-impact activities. To combat this, focus on the most important tasks, limit distractions, and keep your to-do list short. Embrace the Pareto Principle—80% of results come from 20% of your actions—and eliminate unnecessary commitments. By prioritizing and managing your time effectively, you can achieve more with less stress.

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